How is the course structured?
This is an online class. If you’re interested enough to sign up, it’s probably because you’re already super busy and feeling overwhelmed. The last thing you need is yet another weekly appointment. Yes there will be some homework, but with a purpose. I’ll also reference books and other resources I found helpful, but they will not be required reading.
You’ll receive an email every Monday morning for 10 weeks. Each week will have some homework – the first Section will have more intensive work, but the second Section involves more soul searching. This course is about changes, small and large. There will be a forum to ask questions, and those that buy Section 1 (or the whole course) can also schedule a 30 minute video call with me to ask more detailed questions, or just have an objective sounding board.
- Week 1 – What is your Why, Who, What, Where and How?
- Week 2 – Ideal Customer Profiles
- Week 3 – Business Plan – beyond the 1 page
- Week 4 – Marketing Plan
For the full course description click here.