Small Business Marketing and Web Design Tips
Copyright vs Trademark
What is the difference between a Trademark and a Copyright? They are similar, but have a few key differences. USPTO (United States Patent & Trademark Office) has a great chart comparing them. In short, a Trademark (or Servicemark) is "A word, phrase, design, or a...
31st Anniversary of the ADA
July 26 is the anniversary of the ADA. What that for small businesses and their online presence, simple tips to help be accessible online.
Mailchimp Certified
I have not one, but two exciting announcements - Cow and Rooster is now both a Member of Mailchimp's Partner Program AND Mailchimp Certified. I've been a huge fan of Mailchimp's products for a long time, becoming a member of the Partner Program and earning my...
Leave a Voice Mail People Will Return
How much time do you spend either leaving or listening to voice mail each day? It varies by industry and position, but salespeople can spend up to 15% of their day either leaving or listening to voice mail. That's crazy, right? Wouldn't you like to get 90 minutes of...
A More Effective Social Media Graphic
Want more effective social media posts? Starts with a good graphic. There's one mistake I see a lot of businesses make. And it's SUPER easy to correct. What is that mistake? It's packing WAY too much information and text in a graphic posted to social media, texted, or...
What is SEO Exactly?
What is SEO? Are you confused about what SEO is? You are not alone. I came across this article by Fractl the other day about a survey of what people know about SEO. Turns out not much! One third of business owners do not possess even a basic grasp of Search Engine...
What is Website Cache?
What is caching? Cache is the process of storing all or parts of a website in places to help speed up the loading of a website. What confuses many people is that there are many types and places where cache can be stored. Normally cache is a good thing - it's a good...
Facebook and Small Business Marketing
Small Business and Facebook Marketing Is Facebook a part of your Small Business Marketing Plan? Have you paid attention to what and why many large business have pulled their advertising on Facebook? Starting July 1 over 400 advertisers pulled their ads from Facebook,...
Together
We're all going through a very uncertain time right now. But even though we need to keep our physical distance, we are still together. More so than ever. I'm proud to see my neck of the woods pull together (for the most part!), I'm thrilled that a Kinematics, a local...
GSuite for Small Businesses
Google Suite for Small Businesses I started off writing this a couple of weeks ago, and the world has changed since then. But a service like GSuite is even more valuable to small businesses now. Originally this was to be a post about the importance of backing up your...