Small Business Marketing and Web Design Tips
A More Effective Social Media Graphic
Want more effective social media posts? Starts with a good graphic. There's one mistake I see a lot of businesses make. And it's SUPER easy to correct. What is that mistake? It's packing WAY too much information and text in a graphic posted to social media, texted, or...
What is SEO Exactly?
What is SEO? Are you confused about what SEO is? You are not alone. I came across this article by Fractl the other day about a survey of what people know about SEO. Turns out not much! One third of business owners do not possess even a basic grasp of Search Engine...
What is Website Cache?
What is caching? Cache is the process of storing all or parts of a website in places to help speed up the loading of a website. What confuses many people is that there are many types and places where cache can be stored. Normally cache is a good thing - it's a good...
Facebook and Small Business Marketing
Small Business and Facebook Marketing Is Facebook a part of your Small Business Marketing Plan? Have you paid attention to what and why many large business have pulled their advertising on Facebook? Starting July 1 over 400 advertisers pulled their ads from Facebook,...
Together
We're all going through a very uncertain time right now. But even though we need to keep our physical distance, we are still together. More so than ever. I'm proud to see my neck of the woods pull together (for the most part!), I'm thrilled that a Kinematics, a local...
GSuite for Small Businesses
Google Suite for Small Businesses I started off writing this a couple of weeks ago, and the world has changed since then. But a service like GSuite is even more valuable to small businesses now. Originally this was to be a post about the importance of backing up your...
Email Signature
Do you use an email signature? An email signature can be an easy (and often free) way make it easier for people to get in touch with you, highlight a product or service or just connect with you on social media. Depending on your email, the best response is sometimes a...
Positive side of CA AB5
What is CA AB5? Is there a upside to it?One of the new laws for 2020 is California Assembly Bill 5. I've heard it referred to as the "gig job bill" "Uber Bill" and more. In short it is a bill that tries to define and clarify the difference between Independent...
Online Privacy and Security
Safeguarding your Online Privacy At the end of 2019 I renewed a membership with an organization. The checkout form required that I enter my birthday. I though this was a bit odd - they do send out amazing birthday cards, but I was surprised it would be required. If I...
10 Ways to Improve Your Website in 2020
The end of year is the time we all tend to ditch the old and bring in a new better year. We make resolutions and even keep some of them. The end of the year is also a good time to take a look at your website and see if improvements are needed. Many businesses take a...