Small Business Marketing Tips
10 Ways to Improve Your Website in 2023
Updated for 2023 When was the last time you took a good look at your website? Is it more than a year old without any changes? Your website is a bit like a car, it needs regular maintenance, oil changes, wash the windows, and once in a while a new paint job or...
Reminder to Review Social Media
Time to Review Your Social Media The last month or so has been rocky for social media sites. Facebook laid off a lot of people, and then Twitter was sold and subsequently decimated. What does this mean for small business’s approach to social marketing? First, it's a...
Copyright vs Trademark
What is the difference between a Trademark and a Copyright? They are similar, but have a few key differences. USPTO (United States Patent & Trademark Office) has a great chart comparing them. In short, a Trademark (or Servicemark) is "A word, phrase, design, or a...
Mailchimp Certified
I have not one, but two exciting announcements - Cow and Rooster is now both a Member of Mailchimp's Partner Program AND Mailchimp Certified. I've been a huge fan of Mailchimp's products for a long time, becoming a member of the Partner Program and earning my...
A More Effective Social Media Graphic
Want more effective social media posts? Starts with a good graphic. There's one mistake I see a lot of businesses make. And it's SUPER easy to correct. What is that mistake? It's packing WAY too much information and text in a graphic posted to social media, texted, or...
What is SEO?
What is SEO? Are you confused about what SEO is? You are not alone. I came across this article by Fractl the other day about a survey of what people know about SEO. Turns out not much! One third of business owners do not possess even a basic grasp of Search Engine...